Playtika stops making new games until the return on investment (ROI) is "viable."
Playtika has said that it will mostly stop making new games until the return on investment (ROI) on those games becomes "economically viable."
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The company's FY22 earnings call went into further detail about the news. Craig Abrahams, Playtika's president and CFO, talked about the move against a "evolving" industrial landscape.
Abrahams said the choice was made as part of a bigger endeavour to "align the company's expense profile with revenue trends." This has mostly meant aggressively reducing costs and making the organisation more efficient at all levels.
Playtika claimed it would stop working on new projects until roi becomes "economically viable."
Abraham remarked, "Given the current marketing situation, we decided to put our new game development pipeline on hold for a while until the ROI for new games is economically viable." "The math behind marketing just doesn't work right now when it comes to the new game pipeline."
This revelation comes after Playtika said in December that it will be cutting off 600 workers, or 15% of its overall workforce, as it winds down its "non-core" projects.
The studio said it would keep putting money into its current games and buy more games through mergers and acquisitions (M&A).
Abrahams said that Playtika's Wooga studio would keep making casual games. Playtika bought the Berlin-based company in 2018 as part of its larger plan to branch out into other types of games.
Robert Antokol, the CEO of the company, claimed that the mobile gaming business had a "challenging" year.
Antokol remarked, "I'm proud of how we've run our business during a tough year for the mobile gaming industry." "We're the best game operator in the industry because we're always looking for new ways to connect with our loyal players and inspire them to explore and have fun."
Fourth quarter
The business made $631.2 million (£527.8 million/€594.1 million) in the three months ending December 31. This is a 2.7% drop from the $649 million it made in Q4 2022.
The studio's net income from this revenue was $87.5 million, which is a 14.4% drop.
During the quarter, Playtika's two biggest casino games, Bingo Blitz and Slotomania, had different financial outcomes. Playtika's bingo-themed game made $155.1 million, but its free-to-play slots game lost 9.0% of its earnings, bringing in $149.2 million.
Abrahams claimed that Slotomania was "a strategic priority for the company," and that Playtika was "focused on stabilising the game."
In the fourth quarter, sales of social casino-themed games fell 8.6% compared to the same time last year.
Revenue for the whole year
Playtika's revenue for the whole year went up 1.6% to $2.61 billion.
Costs of revenue fell by 0.9% to $735.7 million. Sales and marketing costs were the second highest in the quarter, up 3.7% to $603.7 million. The overall income was $471.4 million, after paying $472.3 million for research and development and $332.4 million for general and administrative costs.
The net income for the year was $275.3 million, which is 10.8% less than in 2022. This is after taking into account interest and other costs of $110.6 million and income taxes of $85.5 million.
"We made a number of strategic choices in FY22 to set the company up for more success," Abrahams stated. "Playtika's strong business model, along with the steps we've taken to make things more efficient over the past year, puts us in a good position to keep making money for our shareholders."
The company's earnings before interest, taxes, depreciation, or amortisation (EBITDA) were $805.1 million for the year, which is a 5.1% drop.
Metrics that aren't about money
In addition to Playtika’s financial performance, the company also disclosed a variety of non-financial indicators as added markers of its progress.
The number of daily paying customers stayed practically the same from year to year, going up little from 311,000 to 313,000.
But the number of daily active users dropped a lot, from 10.3 million the year before to 8.8 million.
Playtika said it aims to make between $2.57 billion and $2.62 billion in 2023. EBITDA is expected to be between $805 million and $830 million.